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According to marketing guru, Stephan Spencer, now that YouTube is more popular than all the sites of the TV networks combined, it may well become more important for your brand or company to be on YouTube than to be advertised on TV.

How can you make your YouTube marketing experience a success?

1. Produce a video that is fun, something people will want to share with their friends.
The more a video is ‘shared’, the more exposure you’re getting. For the same monetary input, you’ll reach a much larger audience.

2. Be clear about the product you’re marketing.
While it may be great to have your video go viral, if you don’t properly showcase your product or service, it won’t bring in sales.

3. Encourage your viewers to participate and support you.
Remember to have a call to action; you want viewers to click through to your website.

4. Take advantage of YouTube tags.
YouTube viewers often search based on mood, e.g. funny video, happy music, etc., be sure to use these keywords in your tags. Also match your title and description to the tags for stronger SEO.

5. Use YouTube’s Guru channel and market yourself as an expert.
YouTube has channels that viewers can subscribe to or watch, their Guru channel is for how-to videos and advice. If you want to establish yourself as an expert in your field, posting advice on YouTube can boost your sales. Remember to embed your videos onto your website.

According to online statistics, using video marketing can boost interest in your product by 66%. So hop on the multimedia bandwagon, take out your webcam (or hire a professional), and join Generation Z.

Photo Courtesy socialsignals.com