1) Establish a Presence
This may sound redundant, but you need to be on the social media trinity: Facebook, Twitter, and LinkedIn. LinkedIn is great for professional networking. Facebook is a more informal way to connect, although the business pages are very much B2B. People can “like” your business page, which is great for branding. Twitter is the cocktail party in social networking; just keep the tweets business-related!
2) Engage Your Peers
Your peers are your potential customers, business partners or employers, so you need to engage them with articles, blogs, comments and postings. It’d s great way to establish your brand and position yourself as a thought leader.
3) Make Sure Your Target Audience Knows Where to Find You
You need to promote the links to your Facebook, Twitter, LinkedIn and blog. An easy (and often overlooked way) is your AutoSignature. Make sure that you link your website and blog to your Facebook, Twitter and LinkedIn.
4) Find Your Voice
As the French say: “c’est le ton qui fait la musique”. Decide how you want to communicate with your target audience. Do you want to keep it formal (for B2B) or informal (for B2C)?
5) Pace yourself
Avoid starting with many tweets and blog posts a week that are impossible to keep up. Too much activity can be overwhelming and lead to burnout. It’s better to set up a schedule for your social media and stick to it.
6) Keep It Simple
Tweets, postings and blogs should be fun and easy to understand. Try to avoid using complex language or concepts.
7) Visuals Rule
A picture can tell a thousand words. Use visuals in your blog and postings; people love it!
You are using social media, so be social! React, like, and comment to other people’s posts. Be generous and informative. Again, it’s a great way to brand and position yourself as a thought leader.